Advertising can be an effective source of generating candidates. The trick is to get it right. To find the right place, to hit the right target audience, with the right presentation, at the right time. This means finding the right style, tone and crucially the right media to ensure that you get a response that is targeted to your needs. If you get it wrong then advertising can become an expensive and time consuming mistake.
We are expert at finding you the right targeted media. We can negotiate on your behalf to get you the best deals and then we take care of everything else including writing the advert, preparing and setting all the artwork, and ensuring the advert is well placed and runs on time.
Advertising performs another function as part of a hiring strategy. It gets your brand out into the marketplace and provides a positive impression of your organisation, showing everyone that you are recruiting and that your business is healthy and growing. It is an outward sign of strength.
If, however, you want your advertising handling in a more confidential manner then we have a strong in-house branding that we can utilise to spearhead your campaign.
Advertising has changed over the past decade with a massive growth in online advertising; whilst this has driven down costs in many areas the marketplace has become increasingly fragmented with many instances of the same position being advertised by a multitude of sources. This doesn’t make your role stand out – in fact quite the opposite, most quality candidates will form a poor impression of the employer or even doubt the role exists. There is a lot of competition for candidates online so it is important to spend the time to make sure your role stands out. We make sure your role is represented in a professional manner, by one supplier and presented to the right target market.
Despite what some agents will have you believe the traditional media is not completely dead and still has a place with regard to certain roles. We are experienced in all forms of national and trade press advertising. Where appropriate, in conjunction with their online offerings, these can be extremely effective and confer a highly professional image.
Advertising & Selection can be used on it’s own or as part of a wider sourcing strategy. We manage the whole process from Initial Consultation to successful placement and beyond.